Nicolás Minahk

Authentica Operations

A system of AI agents that takes routine work off the founder, so his time goes back to artists, deals and festivals.

What slows the agency down today

Taken from Authentica's own operating plan.

One person in every loop

Approvals, pitches, follow-ups and team corrections all pass through the founder.

Booking by hand

Promoter research, open options and the CRM depend on memory and daily chasing.

Scattered show logistics

Contracts, deposits, riders, travel and settlements live across WhatsApp and mail.

Meetings across time zones

Calls with Tunis, New York, Buenos Aires or Cairo get mixed up between local times.

One director, a team of agents

The founder talks to one place. Each agent has a single job, works on Authentica's real mail, calendar and boards, and asks before anything is sent or paid.

“Where are we with the Cairo date, and what's due this week?”

The director answers from every agent at once, and sends a summary every morning and every Monday.

  • MailSorts, summarises and drafts replies
  • Booking & CRMPromoters, festivals, options; pipeline twice a week
  • Advancing & travelContracts, riders, flights, hotels, visas
  • FinanceDeposits, settlements, commissions, due dates
  • Calendar & time zonesEvery meeting in each person's local time, with reminders and clash alerts
  • MetricsWeekly Spotify, social, ticketing and email per artist
  • Content archiveShow and The Passage footage, briefs and deliveries
  • DirectorCoordinates all of them and keeps the weekly rhythm

Proof before commitment

Within 48 hours of a yes, one agent connected to the founder's real inbox: open options, promoters without a reply, pending deposits and this week's deadlines, delivered as a single report. The cost is credited if the project goes ahead.

Rollout in 90 days

Days 1–30

Diagnosis, operations hub (CRM, master calendar, one board per artist), mail, booking and calendar agents.

Days 31–60

Written process: request and feedback form, weekly chat digest, advancing, finance and the weekly metrics report.

Days 61–90

Director agent with the full weekly and monthly rhythm, team training and handover.

Investment

Built on Authentica's own accounts, so the system stays with the agency. Prices in US dollars, euros as reference.

Essential

4,800 USD
≈ 4,150 EUR · one-off
  • Diagnosis and operations hub
  • Mail, booking & CRM, finance
  • Calendar & time zones
  • Director agent
  • Security and team training

Complete

7,300 USD
≈ 6,300 EUR · one-off
  • Everything in Essential
  • Written process beyond WhatsApp
  • Advancing & travel
  • Metrics
  • Content archive

Care & follow-up

650 USD / mo
≈ 560 EUR · 12 h a month
  • Weekly review and fixes
  • One or two improvements a month
  • Security and access checks
  • Basic: 6 h for USD 350 · Priority: one day a week for USD 1,200
ModuleIncludesUSDEUR
DiagnosisProcesses, tools, access and priorities; four artist scorecards600515
Operations hubBooking CRM, master calendar, one board per artist and The Passage, brief and approval templates700600
Written processA fixed request and feedback form that feeds the CRM and boards; rules and message templates for what goes in writing; a weekly digest of exported key chats, with pending items loaded into the CRM. WhatsApp stays for quick conversation. The official WhatsApp Business API is assessed in the diagnosis and quoted separately only if needed600515
MailSorting, summaries and draft replies in Gmail500430
Booking & CRMPromoter and festival research, follow-ups, pipeline twice a week900775
Advancing & travelContracts, riders, flights, hotels, visas, checklist per date900775
FinanceDeposits, settlements, commissions, receivables and due dates700600
Calendar & time zonesMeetings shown in every participant's local time, confirmations, 24 h and 1 h reminders, clash alerts, a daily agenda in the founder's time500430
MetricsWeekly Spotify, social, ticketing and email dashboard per artist700600
Content archiveInventory of show footage, videographer briefs, delivery tracking600515
DirectorOrchestrates every agent; morning brief and weekly and monthly reviews900775
SecurityAccess, permissions and protocols300260
TrainingTeam session and user guide350300
DemoPipeline report from the real inbox, credited if the project goes ahead250215

Tools run on Authentica's own subscriptions, about USD 100–200 a month in total (AI agent platform, task board, form tool). 50% on start and 50% on delivery of each phase; care plan for a minimum of three months; extra hours at USD 50.

Start with the demo on your real inbox.

nicolasminahk.com
Nicolás Minahk · AI systems & automationValencia · November 2026